unit growth

unit growth definition - business

unit growth

Growth in sales expressed in terms of the actual number of units as opposed to the dollar value of the units that have been sold. Measuring growth in units, rather than in dollars, eliminates the effect of inflation and better illustrates real growth.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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