umbrella pricing

umbrella pricing definition - business

umbrella pricing

A market situation in which several large firms dominate an industry and maintain relatively high prices such that smaller firms with higher costs are also able to operate profitably.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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