twisting

twisting definition - business

twisting

An attempt to convince an individual to sell one product and purchase another product, primarily so the salesperson can earn additional commissions. In the brokerage business, twisting is usually called churning. Twisting, the more general term, also applies to the sale of other products, such as insurance policies.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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