trial and error

trial and error definition - business

trial and error

A process of experimenting with different possibilities in an effort to determine which option works best or produces the desired outcome. For example, a company might try several options for packaging a new product in order to determine which option produces the most sales. Those options that do not produce satisfactory results—the errors—are rejected.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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