trend analysis

trend analysis definition - business

trend analysis

The analysis of past changes in a variable's value to determine if a trend exists and, if so, what the trend indicates. A firm's marketing department is likely to be interested in sales trends for each of the firm's products. Compare ratio analysis.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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