trade promotion

trade promotion definition - business

trade promotion

An activity designed to influence the pricing, sales, and profitability of a good or service. For example, a manufacturer may reduce a product's list price in return for a retailer agreeing to purchase a larger quantity.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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