trade area

trade area definition - business

trade area

The geographic region in which a good or service is available and from which a company generates most of its sales. For example, a local retail store may have a trade area with a 50-mile radius. Also called market area.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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