trade advertising

trade advertising definition - business

trade advertising

Advertising directed at wholesalers and distributors that resell goods to the public. For example, an appliance manufacturer advertises its products in a magazine sent to retailers.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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