time utility

time utility definition - business

time utility

The increase in consumer satisfaction gained by making a good or service available at the appropriate time. For example, offering fresh donuts and hot coffee early in the morning, or selling imprinted T-shirts immediately following a championship game is an effort to effect time utility.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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