tie-in promotion

tie-in promotion definition - business

tie-in promotion

A joint promotion of two or more products or services. For example, in 2006 boxes of Post Great Grains cereal included a free trial package of Starbucks coffee as a value-added item for consumers. The tie-in promotion was intended to increase sales of both the cereal and the coffee.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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