test marketing

test marketing definition - business

test marketing

Evaluating the commercial viability of a new product or service by offering it for sale in a limited geographical area. For example, a company is satisfied with the sales of a new flavored coffee during test marketing and decides to offer the product in a wider distribution area.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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