target market

target market definition - business

target market

The group of consumers for which a product is manufactured or a service is offered. For example, the publisher of a book about a university's national championship football team would identify male graduates of the school as a target market.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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