take a bath

take a bath definition - business

take a bath

To lose a large portion of the money invested in a particular product or asset. For example, a company took a bath on its new watermelon-flavored toothpaste that few customers even tried.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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