SWOT analysis

SWOT analysis definition - business

SWOT analysis

A strategic planning tool in which an organization, business plan, or project is evaluated by analyzing its strengths, weaknesses, opportunities, and threats. The analysis is designed to identify the important factors affecting the achievement of an objective.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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