subliminal

subliminal definition - business

subliminal

Of or describing a stimulus too weak to be perceived. Some advertising strategies make use of subliminal messages. For example, companies pay to have their products appear in movies and television programs so that viewers will be unconsciously influenced to purchase the products.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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