steer

steer definition - business

steer

  1. To direct potential home buyers or renters away from or toward particular neighborhoods based on race.
  2. To set a course by providing direction: The new CEO had steered the company back to profitability.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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