spokesperson

spokesperson definition - business

spokesperson

  1. An individual whose job it is to speak to the media or public on behalf of a business or other organization.
  2. A well-known individual who is paid to represent a product or organization. For example, baseball great Joe DiMaggio was a long-time spokesperson for Mr. Coffee.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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