split-run

split-run definition - business

split-run

Describing an advertising program in which different advertisements for the same product or service are used to determine their relative effectiveness. For example, a car manufacturer pays for two advertisements of equal size but with different copy to be run in the same magazine.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.