soft money

soft money definition - business

soft money

  1. See soft currency.
  2. Contributions given to political parties for purposes other than supporting specific candidates for office. For example, soft money can be used for party-building activities such as recruiting new members. In truth, it is often difficult to know where soft money is being spent.
  3. Research or project funding that is not expected to be recurring. For example, a university receives a grant to hire scientists for a research project.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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