soft market

soft market definition - business

soft market

A market for a good or service that exhibits little demand in comparison to the availability of products or services: The significant increase in oil and gasoline prices is likely to result in a soft market for large vehicles.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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