sizzle

sizzle definition - business

sizzle

In advertising, excitement as opposed to substance. For example, an advertising campaign for a new sports car promotes the thrill of driving rather than reliability and comfort.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.