sensitivity analysis

sensitivity analysis definition - business

sensitivity analysis

A statistical technique in which inputs are changed one at a time or in combination while the effect upon a particular variable such as output, sales, or profits is observed. For example, price, packaging, and size are changed to determine the effect upon sales.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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