seller's market

seller's market definition - business

seller's market

A market in which the demand for an asset swamps supply to the point that prices rise above the level that would have been expected under more usual circumstances. As an example, new vehicle models that catch the public fancy typically result in a seller's market, in which dealers can charge eager buyers more than the suggested retail price. Compare buyer's market.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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