selective distribution

selective distribution definition - business

selective distribution

Selling a product or service through a limited number of outlets. Selective distribution reduces competition, allows a manufacturer to establish higher quality standards for service, and can reduce distribution expenses.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.