saturated

saturated definition - business

saturated

Describing a market in which nearly all potential customers have been reached and use of a product or service is currently near a maximum. For example, a town is saturated with supermarkets.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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