salesperson

salesperson definition - business

salesperson

An individual who represents and sells products and/or services for a manufacturer, wholesaler, or retailer.

What characteristics make for a successful salesperson?

A successful salesperson consistently brings value to the customer. That value is provided if the salesperson:

  1. understands the dynamics of the customer's marketplace,
  2. knows the specific needs of his or her customers and how to meet them,
  3. consistently brings new ideas and suggestions to the customer,
  4. flawlessly executes on services sold (or provides quality products on a consistent basis),
  5. follows up consistently, and
  6. maintains ethical business practices.

E. Mace Lewis, Vice President, Business Development, QD Healthcare Group, Greenwich, CT

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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