sales promotion

sales promotion definition - business

sales promotion

A program designed to increase sales of a designated service or product. For example, an automobile manufacturer initiates a sales promotion for its SUVs by offering dealer incentives and consumer rebates. Sales promotions may also include increased advertising, reduced prices, zero-percent financing, and sweepstakes.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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