Dictionary Home »
The American Heritage Dictionary of Business Terms » run of paper
run of paper
run of paper definition - business
run of paper
Instruction to a newspaper by an advertiser that an advertisement can be placed in any position in the paper. Choosing run of paper generally results in a reduced charge to an advertiser. Compare full position.
The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Share on Facebook
Browse dictionary definitions near run of paper
Also Mentioned In