run of paper

run of paper definition - business

run of paper

Instruction to a newspaper by an advertiser that an advertisement can be placed in any position in the paper. Choosing run of paper generally results in a reduced charge to an advertiser. Compare full position.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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