reverse channel

reverse channel definition - business

reverse channel

The path taken when products move from the user back to the seller or manufacturer, as, for example, when empty printer cartridges or returnable bottles are returned by consumers to retailers.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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