retail display allowance

retail display allowance definition - business

retail display allowance

A discount offered by manufacturers or distributors to retailers who display products in a favored location. For example, a soft-drink bottler offers a retailer a special price for placing a large retail display near the store entrance.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.