response bias

response bias definition - business

response bias

The influence on the answer a respondent gives of what he or she believes the questioner wants to hear. In some cases a question may be poorly worded, so as to favor a particular response. For example: “With the recent increases in the cost of living, are you satisfied with the candidate's proposal to raise taxes?"

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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