relationship selling

relationship selling definition - business

relationship selling

Establishing a long-term customer relationship in an effort to generate repeat business. Relationship selling may be directed at especially important customers and may include a liberal return policy and access to high-level executives.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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