reinforcement advertising

reinforcement advertising definition - business

reinforcement advertising

Promotions designed to retain a customer base by reassuring purchasers they made the correct choice. For example, a dealer or manufacturer sends former customers information about awards and other news concerning a product that has been purchased.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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