quota sample

quota sample definition - business

quota sample

A sample chosen by the interviewer or researcher based on requirements for specified groups or subgroups. For example, an interviewer must select an equal number of males and females, but can choose which individuals to include in each category. Without random selection, a quota sample is likely to introduce bias.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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