pull strategy

pull strategy definition - business

pull strategy

A marketing program designed to generate consumer demand for a product. A successful program will cause consumers to pull the product through the distribution chain. Pull strategies include manufacturers issuing free or cents-off coupons, placing advertisements on radio or television, or offering free samples at selected locations. Compare push strategy.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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