psychographics

psychographics definition - business

psychographics

Consumer characteristics with regard to attitudes, habits, lifestyle, opinions, and values. Marketing people are interested in consumers' attitudes and personality traits that affect purchasing decisions.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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