promotional allowance

promotional allowance definition - business

promotional allowance

Funds given by a manufacturer to a middleman or retailer for promoting its product. For example, a household products company gives a grocery chain a promotional allowance for placing their new detergent in a special display at the end of the aisle. Also called push money.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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