promotion

promotion definition - business

promotion

  1. An advancement in job rank, generally at higher pay.
  2. An activity designed to increase the demand for a good or service. For example, an advertising firm designs a promotion for a new hybrid vehicle being introduced by an automobile manufacturer.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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