product advertising

product advertising definition - business

product advertising

The promotion of a particular good or service that is designed to increase demand. Newspaper, magazine, and television ads for a particular brand of beer are examples of product advertising.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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