private brand

private brand definition - business

private brand

A product purchased by a retailer for resale with the retailer's own brand name. Most grocery chains buy canned vegetables and other products for sale with their own brand name.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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