preemptible rate

preemptible rate definition - business

preemptible rate

The discounted media rate offered to an advertiser on the basis of availability. The advertisement can be preempted by another advertiser that is willing to pay a higher price. Buying advertising at a preemptible rate is similar to buying an airline ticket on standby status.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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