possession utility

possession utility definition - business

possession utility

The increased value of a product created by the legal right of ownership. For example, a marketing program that increases the desire of consumers to own a particular product also increases the possession utility of that product.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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