positioning

positioning definition - business

positioning

Determining the manner in which a good or service will be marketed to consumers. For example, company executives discuss whether sales will be hurt by positioning a new food product as a premium item available only at high-end grocery stores. Positioning helps influence how consumers perceive a good or service.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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