point-of-purchase display

point-of-purchase display definition - business

point-of-purchase display

Signs, window displays, counter pieces, literature racks, or other attention-grabbing devices located near a product in order to attract consumer interest and promote sales of the product.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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