package

package definition - business

package

  1. Several products sold as a single unit, usually at a price less than the combined prices of the individual components. For example, a communications company might offer a package of local and long distance telephone service, broadband Internet access, and cable or satellite television.
  2. A combination of television and/or radio ads offered as a group to a potential advertiser.
  3. A sealed and wrapped container.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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