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The American Heritage Dictionary of Business Terms » outside the box
outside the box
outside the box definition - business
outside the box
Describing a way of doing something in other than the usual way, or by means that reject the limits of the status quo. For example, thinking outside the box refers to gaining a new perspective on an issue, as when a creative person takes a failed product and markets it in an innovative manner.
The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
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