odd pricing

odd pricing definition - business

odd pricing

Establishing a price that is immediately below an even dollar amount. For example, a shirt is priced at $17.99 rather than $18.00. Odd pricing is used to give the impression of greater value.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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