moral suasion

moral suasion definition - business

moral suasion

Using persuasion to encourage certain behavior. For example, to encourage more responsible lending, the chairman of the Federal Reserve mentions during a speech that the Fed is concerned about the quality of loans being made by commercial banks.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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