merchandising

merchandising definition - business

merchandising

Planning and executing the promotion of goods and services in an attempt to obtain the greatest value for the seller. Merchandising in a grocery store might include holding promotional events, installing point-of-purchase displays, and issuing cents-off coupons.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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