me-too product

me-too product definition - business

me-too product

A product that is very similar to products manufactured by other companies and already on the market. For example, a toy manufacturer observes the immense popularity of a competitor's product and decides to produce its own version that is virtually identical.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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